Behold the infinite lettuce loop!
Take the bit you cut off the end of your lettuce. Place in a small dish with some water in it. Wait a few days and a new lettuce will start to grow from the cut off end. Wait a few weeks. Eat the new lettuce. Repeat.
Much like our crispy green friend, your brand can be the gift that keeps on giving.
Once upon a time a company created a brand, which attracted customers, who helped the company grow.
These days though, great companies create customers, who help to build the brand, and this helps the company grow, which creates more customers…and so on!
It’s more important than ever to get customer advocates on board by giving them something that resonates with them that they’re compelled to talk about and share whilst you push on to be different AND better to keep them on your side.
And if your lettuce is looking a little too limp for your liking…just call for Chips.