Brand Builder
Questions

Brand Builder Questions OLD

Who are you?

Try to stick to one sentence

Why do you do what you do?

What do you do?

What is the ambition of the business and what is the ultimate vision?

What makes you so special and sets you apart?

What adjectives best describe the organisation?

If you choose “innovative” you really need to prove it 😉

What are the core values/principles that underpin the business?

What’s currently missing (or not working)?

What does your existing brand/messaging not convey as well as you’d like?

What is your brand/company personality?

How do you want your brand to sound?