Drive traffic and engagement with a reliable content pipeline produced by iGaming experts
Want wow-level words every month?
From football previews to slots launches and roulette tips, iGaming consumers love new content as much as they love your games and betting markets.
With a recurring content package from Chips, you’ll have a stress-free, trusted pipeline of unique, engaging, on-brand digital content that builds brand loyalty and drives new traffic, with no burden on your staff.
Original human content
Because we value expertise, unique insights and creativity (like Google), we never use AI.
High impact
From acquisition and retention to brand power, our content meets a need and gets results.
No hassle
Your staff may not have time to write thousands of meaningful words every week, so let us do it instead.
What we do
Betting Previews
Game Reviews
How to… Guides
Blogs
Our words have impact
We create high-performing content with real commercial value that attracts, engages and retains your target customer segments.
- Drive organic traffic from Search
We use keyword research and SEO best practice to identify opportunities to acquire new customers. - Increase lifetime value
Our content drives engagement among existing customers, builds loyalty and helps to reduce churn. - Reactivate lapsed users
Blog posts attract, educate and persuade readers to take action. They convert clicks into customers. - Boost brand credibility and visibility
Original, expert viewpoints, written in your brand voice, can put your iGaming brand in the middle of the conversation. - Relieve burden on internal teams
Our highly planned, end-to-end service means content is never an afterthought or a last-minute scramble, and your staff can focus on their priorities.
Our writers know gaming better than anyone
With thousands of new betting pages published every day in the UK, iGaming content has to be original and knowledgeable if it’s to stand out in a crowded space.
In the UK, as much as 80% of iGaming content traffic comes from smartphones, so we’ll ensure your content is especially mobile friendly, too.
All Chips content is created by skilled writers with a minimum of 6 years of experience in your sector. You’ll also get a dedicated content lead with over 20 years of experience working with brands in the UK gambling sector.
Our proven, repeatable process
Every Chips copy package starts with a consultation to learn about you and your objectives. A content strategist will then research and plan your content, and our writers will master your brand tone and start creating content immediately.
But our work doesn’t end when the words are live. We’ll collaborate with you to review content, use feedback to inform next month’s content, and report back on key metrics.
Responsible and compliant copy
As iGaming specialists, we have deep and up to date knowledge of UK Gambling Commission regulatory requirements and advertising standards.
We are also committed to safer gambling and ensuring that content supports the CSR objectives of our clients. Although our standard packages do not include official approval from an iGaming compliance professional, we ensure that all writers work to strict compliance guidelines and that all content passes our internal QA and compliance checks before it is submitted to you for approval.
Pricing
Our clients have different internal resources, product verticals and customer audiences, so we’ll build a bespoke content package that fits you, and no one else.
If you’re interested in iGaming content, please get in touch for a quick chat so we can give you a quote. That said, we know you’re looking for something concrete, so here’s an idea of the kind of package we offer.
Example Package
£960 /month
- Content Strategy Kickoff
- Monthly Planning Call
- 8 Articles (avg 700 words)
- Monthly Report
- Dedicated Content Lead
Are you ready for more readers?
Get in touch for more information and a bespoke quote. If you want social content, graphics or video, we do that too.