The stakes
Bet Victor needed a new landing page solution to enable them to carry out more A/B testing, development and the implementation of customer special offers in the run up to The Grand National. Inconsistency across legacy designs meant working with a template was difficult and they needed to standardise everything and optimise the experience for experience and casual horse-racing fans with a big focus on mobile usability.
The scope of work includes the consultancy, research, business analysis and presentation of recommendations and production of the design files, included mocks at desktop and mobile sizes which were passed onto Bet Victor’s own development team.
Making campaigns like this a success is not easy and I’d like to thank everyone who’s worked tirelessly to bring these projects to life – whether working on it directly, offering feedback or supporting the initiative.
The return
The campaign aimed to bring the ‘Bookie Experience’ direct to consumers’ mobile devices and created a linear journey to make having a flutter on the Grand National easy and fun for the typical non-gambler whilst supporting the brand campaign for the event. The landing page a related sign up flow had in excess of 500k views over National weekend, which we were very proud of, considering the six week project turnaround time.