The stakes
Landing pages are a crucial component of the acquisition journey for Parimatch, but equally for existing customers, who use them as a portal to their main product. They asked us to design and develop a responsive landing page that offered the visitor relevant, engaging, animated content that showcased their betting product to the full.
The content needed to be wrapped up in a configurable format so they could tailor the page to a number of different customer sources.
The return
We knew engaging content would drive visitors to interact with content, so motion graphics and HTML5 was used, alongside a BannerFlow integration. The customer journey was kept super simple with concise, but clear wording, but ultimately we made sure to get the most from the very striking imagery, featuring a squad of household name footballers.