IGT made a strategic move into the rapidly evolving sports betting market with the launch of PlaySports as they sought to capitalise on the growing demand for innovative sports betting solutions and establish itself as a key player in this dynamic industry.
The PlaySports team devised a multifaceted marketing strategy to create buzz around the launch and came to us for assistance in creating some cut through content that would help blaze a trail to their door.
Our work on the PlayDigital brand inspired the aesthetic of PlaySports, which we helped take to the next level with a whole squad of branded sports stars and a short series of animated videos the internal team used on social media and at G2E and ICE.
The success of the launch underscored the importance of innovation, flexibility, and market insight in delivering solutions that meet the evolving needs of operators and bettors alike.